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The Pros and Cons of 3D Rendering vs. Traditional Techniques

The Pros and Cons of 3D Rendering vs. Traditional Techniques


Communication is vital during 3D interior rendering to ensure success and smooth running of the process from the initial to the final step. Interior designers need to understand the significance of various communication tools of rendering and how they will help bring design ideas to vision. 3D artists use pictorial depictions of renders to communicate and provide 3D rendering services to their customers. This can be done either through 3D architectural rendering or traditional techniques.

3D interior rendering

What is 3D rendering, and how can it benefit your business? 3D architectural visualisation entails designing 3D visualizations from two-dimensional images. These are proposed ideas of a construction plan meant to visualize realistic experiences of how a space will look after implementing the 3D models into reality. Traditional rendering, on the other hand, involves the use of cement and textures to give a smooth finish. The article focuses on 3D rendering, traditional techniques and their pros and cons.

Traditional Techniques

Traditional techniques were used in the olden days to produce product images. The process entailed selecting, staging, illuminating, and photographing the final product. The photos would also be adjusted to meet the customers’ demands and expectations. The process consumed a lot of time and money because it would be unsalvaged if flaws resulted after the shoot.

1. Use Photos Directly from the Manufacturer

Use Photos Directly from the Manufacturer


Images from manufacturers are easy to get. The images have tons of advantages, including they are free to get, and therefore, the cost issue should not worry the seller.


On rare occasions, does the image meet the customer’s expectations. You tend to have similar photos with your competitors, making competing favourably in the competitive market difficult.

2. Create Product Images In-House


Used by architectural artists who want to design product images to showcase their unique brand, making them outstanding among competitors. Getting a trustworthy in-house product development team guarantees you high-quality render visuals with unlimited flexibility.


In contrast, this is time-consuming and demands a lot of resources to achieve. This entails hiring a new team of employees and purchasing new editing software, computers, and cameras.

3D Rendering 

3D Rendering 

3D residential rendering entails creating photo realistic images and showcasing them to potential clients and investors to review before construction starts. 3D artists use this type of rendering to take clients through 360 VR house tours. Here are the pros and cons of 3D residential rendering.

1. Whitespace Rendering


Whitespace rendering makes it easier for 3D professionals to take architectural images from different angles. It is also easier for the artist to modify and adjust the texture, patterns, and colors of 3D architectural animations. Being able to change images anytime saves time and cost and ensures no flaws during construction. The final product is versatile, high-quality, and photorealistic.


The rendered product may have slight images of the actual product, affecting the final render.

2. Lifestyle Scenes

Lifestyle Scenes


Lifestyle scenes improve the quality of 3D renders. This enhances the realism of your render, incorporating furniture, physical features, and pieces of clothing in the background. The scenes communicate your product to customers and can be reused for future renders. For more information, browse the blog on how 3D exterior rendering can make your designs come to life.


Creating renders and adding scenes is time-consuming and exhausting.


Architectural and construction companies use traditional techniques and 3D rendering to design their product images for their customers. Some businesses prefer traditional sketches, while other opts for modern techniques to create quality renders. Several consumers need help differentiating between the two methods; hence, I decided to draft an informative blog to increase your understanding. You can also scroll through our article: From concept to completion: the step-by-step 3D rendering process.

Frequently Asked Questions

Yes, 3D rendered imags can be time-consuming and resource-intensive, requiring specialized software and hardware.

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